"We expect tomorrow to really be the kickoff for the
introduction of Blackberry 10," RIM's Chief Marketing Officer Frank Boulben told
ABC News in a phone interview. "We have been engaged for quite a period of
time with the two main constituents -- the carriers and the developers -- and
we've already said we are in the labs of more than 150 carriers around the
world."
Though, Apple said earlier that there would be 240 carriers serving
iPhone 5 by December and that was enormous in mobile phone launching history,
the numbers are yet to confirm. But Boulben points out that BlackBerry 10 is an
entirely new operating system that doesn't share a single line of code with
previous BlackBerry software; the iPhone 5 and iOS 6, by contrast, was
essentially an upgrade. "We are highly differentiated in four areas,"
Boulben said. The first is with communications -- RIM has designed the software
around a messaging hub and new multitasking features. The second: the touch
keyboard, which predicts words as you are typing them. Lastly, RIM says it’s
BlackBerry Messenger and its BlackBerry Balance feature, which separates work
from personal uses on the phone, set it apart.
At Wednesday's event BlackBerry will show its new handsets
in detail. RIM is expected to release a touch-screen device called the Z10 and
another with a physical keyboard. AT&T, T-Mobile and Verizon have said they
will carry devices that run the new software. Boulben also said RIM will
highlight major differences between BlackBerry 10 and the other leading mobile
phone platforms.
There’s another good news for developers also. Alec
Saunders, RIM’s Vice President of Developer Relations told, “Our goal is to get
as many applications out in the store as we can”. Good luck guys- get the most
outrageous applications out from your basket.
****PRESS RELEASE OF RIM****
WATERLOO, ONTARIO--(Marketwire -
January 28, 2013) - Research In Motion (RIM) (NASDAQ: RIMM)(TSX: RIM) will be
broadcasting the BlackBerry® 10 launch event on January 30th, 2013, via
webcast. The event will happen simultaneously in New York, Toronto, London,
Paris, Dubai, Johannesburg, Jakarta and Delhi. This day will mark the official
launch of its new platform - BlackBerry 10, as well as the unveiling of the
first two BlackBerry 10 smartphones. Details on the smartphones and their
availability will be announced at the event.
A live webcast will be held
beginning at 10 am ET, which can be accessed via http://www1.rim.com/newsroom.html.
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